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1st Jan, 1970

JCI Manchester's corporate members Tuna Fish Media beat Facebook at Chartered Institute Of Marketing Awards

Posted: May 4, 2017 09:48 by Simon Anderson

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Jimmy Carr presenting Tuna Fish Media and Salford University the award for 'Best use of Social Media' 

Tuna Fish Media are a major player in the digital marketing world and are extremely well known in the Manchester business scene. They also happen to be JCI Manchester Coporate members, and have nominated one of their employees - Hannah Matthewman to be a JCI Manchester Board Member! Every year they go from strength to strength scooping up awards like they're pick and mix! Their latest achievement includes an award at the Chartered Institute of Marketing Awards in London for 'Best Use of Social Media' beating off competition from Facebook! This was for a campaign they did for Salford University, the information for which is below (taken directly from Salford University's website).

For Clearing in 2016 we wanted to direct potential students to the MatchMaker tool that we launched the previous year. MatchMaker is an online tool that allows potential students to enter their UCAS points and interests and then see a list of available courses that may suit them. With over 60,000 courses from across the UK going in to Clearing we knew we had to do something stand out. Given the style of the MatchMaker interface we looked to Tinder for inspiration and ultimately found our answer.  

We created a male and female profile on the popular dating app to encourage social interaction and to start a publicity stir. We backed this with targeted social media and an explainer video. We used local agency TunaFish (headed by alumni Sam Jones) and utilised Petal PR to help with media coverage.

“In a similar vein to our innovative MatchMaker tool, we wanted to make the clearing process as fun, reassuring and engaging as possible so embarked on this unique and disruptive marketing campaign," said Associate Director of Marketing Hannah Burchell. Whilst it was entertaining, it also ensured that students who enrolled were well suited to us and ultimately found the right course for them. This award recognises the hard work of the whole marketing team at Salford who helped make the campaign so successful.”

This really is a monumental achievement and will no doubt sky rocket Tuna Fish Media to higher heights than they are currently at. A huge well done from all of us here at JCI Manchester! 

Posted: May 4, 2017 09:48 by Simon Anderson with .

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